Paid Media Specialist: Google Ads, YouTube & Demand Gen (Account Management & Copywriting)

We are looking for an experienced Paid Media Specialist to take over the management and optimization of an established Google Ads ecosystem with a monthly spend of $15K-$20K. The accounts are set up and running, so we need a pro who can step in, audit the current state, and maintain momentum without missing a beat.

The ideal candidate has a deep understanding of the full Google funnel, from high-intent Search to upper-funnel YouTube Prospecting and Demand Gen.

You will have the support of a Fractional CMO.

==Scope of Work==

Ongoing Management: Oversee a diversified budget across the Google Ecosystem, including but not limited to YouTube, Demand Gen, and Search.

Optimization: Continuous testing of bidding strategies, audience segments, and placement exclusions to improve ROAS/CPA.

Ad Copywriting: You will be responsible for all text-based creative. This includes headlines, descriptions, and CTAs that align with our brand voice and the specific stage of the funnel. (Note: You are not required to create visual/video assets.)

Performance Reporting: Provide clear, actionable insights on how the channels are performing

==Requirements==

Expert-level Google Ads experience: Proven track record with Google ads including YouTube Ads, Demand Gen, and Search campaign types.

Strategic Copywriter: Ability to write compelling, high-converting ad copy for different audiences.

Data-Driven: Proficiency in GA4 and UTM tracking management.

Agency Experience: Comfortable taking over "legacy" accounts and identifying quick wins vs. long-term adjustments.

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