Paid Media Specialist (Ireland and Cyprus)
We are Aella Creative Force, a bold branding and digital agency based in Westport, Ireland, operating across Ireland, the UK, and the EU. We help ambitious brands grow online through strategy, creative, and performance marketing that actually moves the needle.
In 2026, we are scaling fast. We are looking for a Paid Media Specialist to own paid acquisition across Meta and Google for our client portfolio, end-to-end. Strategy, campaign builds, creative direction, optimisation, scaling, and reporting. All yours.
If you are obsessed with ROAS, love building campaigns from scratch, and want to work with a creative team that actually gets marketing, keep reading.
Tasks
Paid Social and Search
Build and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads: Search, Display, Performance Max, and Shopping
Develop high-converting acquisition funnels for leads and sales across multiple client accounts
Brief and collaborate with our creative team on ad visuals and copy that drive conversions
Build and manage audience targeting: custom audiences, lookalike audiences, interest targeting, and retargeting
Scale what works fast. Cut what does not.
Campaign Optimisation and Performance
Monitor ad budgets daily: pacing, bids, spend efficiency, and return at every level
Set up and maintain conversion tracking via Meta Pixel, Google Tag Manager, and GA4
Run structured A/B and multivariate tests across creatives, audiences, copy, and landing pages
Track ROAS, CPL, CPA, CTR, and conversion rates across all accounts and act on the data, not just report it
Reporting and Growth
Deliver clear performance reports that translate numbers into strategy, not just dashboards
Identify trends, opportunities, and weaknesses and bring proactive recommendations to the team
Stay current on Meta and Google updates, new ad formats, and algorithm changes
Build retargeting sequences, upsell funnels, and automation once performance is validated
Requirements
Hands-on experience with Meta Ads Manager and Google Ads, with measurable results you can show us
Strong command of campaign structure: ad sets, bidding strategies, audience segmentation, pixel setup, and conversion tracking
Experience managing multiple client accounts simultaneously, ideally in an agency environment
Analytical mindset: you read the data, know what it means, and know exactly what to do next
Creative instinct: You understand what makes a great ad and can direct our team to produce one
Proficiency with GA4, Meta Ads Manager, and Google Ads reporting tools
Strong written English for reports, client updates, and internal briefs
Nice to have
Meta Blueprint or Google Ads certifications
Experience with TikTok Ads or LinkedIn Ads
Familiarity with Looker Studio or similar attribution platforms
Experience with landing page optimisation and conversion rate improvement
Background in e-commerce, SaaS, B2B, or lifestyle brand advertising
Benefits
Real ownership over real budgets, with direct impact on client growth
Direct access to the founders
Training and clear opportunities for growth
Competitive salary plus performance bonus
Remote-first, 5 days a week
Birthday leave, because we celebrate our people
A formal degree is not required. Your results and portfolio speak louder than credentials. We welcome applications from all backgrounds.
Attach your CV and 2 to 3 examples of campaigns you have managed. Show us the numbers: ROAS, CPL, CPA, or whatever the win was. That is what matters.
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