Power BI, Matomo & GA4 Analytics Expert for Reporting & Dashboard Enhancements

Job Description

We’re looking for an experienced analytics professional to help us **create new reports, enhance existing dashboards, and improve data integrity** across Power BI, Matomo, and GA4. This role will combine reporting, technical analytics implementation, and marketing data support.

Key Responsibilities

1. Reporting & Dashboard Development

• Build new Power BI dashboards, Matomo custom reports, and ad hoc analyses.

• Support initiatives such as:

• Paid media performance deep dives

• GA4 vs. sales revenue reconciliation

• Update and optimize existing dashboards with **new metrics, custom dimensions (e.g., marketingSource, marketingMedium), and improved visuals.

2. Data Investigation & Quality Assurance

• Analyze anomalies and dips in performance metrics (e.g., discrepancies between Power BI and GA4 organic traffic, or BI Sales vs. GA Shopper data).

• Validate tag firing, data layer integrity, pipeline jobs, and aggregation logic to uncover root causes.

3. Technical Analytics Implementation

• Enhance tagging and tracking, including expanding device type and regional tracking** for better segmentation.

4. Experimentation & Marketing Ops Support

• Assist with **Optimizely split test tracking** in Matomo and GA4.

• Adjust **paid media mapping and pacing dashboards**, including automating **weekly paid pacing reports** for leadership.

5. Advanced GA4 & Matomo Tracking

• Add and configure custom channel groups in GA4 (e.g., AI search traffic).

• Update **Matomo landing page URL grouping rules**.

• Handle nuances like:

• Excluding OptinMonster impressions

• Categorizing previously uncategorized landing pages

• Pushing form submission events from the data layer

Requirements

• Proven experience with Power BI, Matomo, and GA4

• Strong understanding of data pipelines, tagging, and tracking implementations

• Hands-on experience with marketing analytics (paid media, web traffic, conversions)

• Ability to troubleshoot data discrepancies and ensure reporting accuracy

• Experience with Optimizely or other A/B testing tools (a plus)

Project Scope

This will be an ongoing engagement with deliverables across reporting, troubleshooting, and implementation. We’re looking for someone proactive, detail-oriented, and able to collaborate closely with our marketing and analytics teams.

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