[Remote] Senior Director Marketing - Growth and Digital
Note: The job is a remote job and is open to candidates in USA. WHEN Justice is a mission-driven nonprofit focused on holding corporations accountable for environmental and human harm. The Director of Marketing ā Growth & Digital will lead the organization's digital marketing efforts, designing strategies to drive audience growth and revenue impact across campaigns.
- Responsibilities
- Define and execute an integrated marketing strategy aligned with organizational and fundraising priorities
- Translate brand strategy and narrative architecture into scalable, multi-channel execution frameworks
- Develop annual and quarterly marketing roadmaps with clear performance targets
- Partner closely with Portfolio and Legal Strategy to align campaign launches with growth and revenue goals
- Establish clear marketing ownership of audience growth and performance metrics
- Build scalable audience acquisition and engagement strategies across owned, organic, and paid channels
- Establish testing and experimentation frameworks that improve performance over time
- Drive conversion optimization across campaigns, landing pages, and donation pathways
- Build repeatable launch playbooks capable of supporting increasing campaign volume
- Ensure campaign performance strengthens overall audience and revenue systems rather than operating in isolation
- Oversee social, video, and owned channel strategy and operations
- Ensure channel execution aligns with brand guardrails while optimizing for audience engagement and growth
- Strengthen collaboration between content, campaign strategy, and performance measurement
- Clarify workflows and reduce approval friction to increase iteration speed
- Partner with fundraising leadership to align campaign visibility with revenue goals
- Support fundraising strategy and execution as the function develops with a focus on digital crowdfunding
- Translate audience engagement into sustainable funding streams
- Ensure marketing metrics connect clearly to revenue outcomes
- Implement marketing dashboards and KPI frameworks
- Define and track metrics for audience growth, engagement, conversion, and revenue contribution
- Manage marketing budget and ensure disciplined allocation of resources
- Build scalable documentation and operational processes as the organization grows
- Skills
- Bachelor's degree in Marketing, Business, Analytics, or related field
- 8+ years progressive marketing experience, including experience building or scaling an integrated marketing function
- Demonstrated success driving measurable audience growth and performance outcomes across digital channels
- Experience developing and executing integrated go-to-market strategies in mission-driven, nonprofit, advocacy, or high-growth environments
- Strong digital fluency across owned, organic, and paid channels, including experience with experimentation and conversion optimization
- Proven ability to translate brand strategy into disciplined, performance-oriented execution
- Experience implementing reporting frameworks, dashboards, and KPI tracking systems
- Experience managing cross-functional teams and collaborating across brand, strategy, and fundraising functions
- Comfort operating in a fast-moving, evolving environment with high standards for rigor and credibility
- Strong judgment, communication skills, and ability to partner directly with CEO-level leadership
- Benefits
- Comprehensive medical, dental, and vision coverage, including family coverage options
- Eligibility to participate in a 401(k) retirement savings plan
- 20 days of paid time off annually
- 12 paid holidays per year
- Company Overview
- WHEN is a force for accountability ā leveraging capital, media, and the law to turn outrage into outcomes. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://whenjustice.org.
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