Senior Paid Marketing Manager

Do you check your campaign dashboards before your morning coffee? Are you the kind of marketer who can't leave a poorly optimized ad group alone? If paid media is where you do your best work — this role was made for you.

About the role

We're looking for a Senior Paid Marketing Manager with a strong paid media background to join our growing marketing team. You'll lead our paid acquisition efforts across Google, LinkedIn, Reddit and other platforms while collaborating cross-functionally on launches, enablement, and lifecycle campaigns.

This is a hands-on role for someone who lives in ad platforms, knows how to drive pipeline efficiently, and can connect paid performance to broader marketing outcomes. You'll work alongside a fellow Senior Marketing Manager — the two of you will complement each other's strengths to cover the full marketing engine without missing a beat.

Heads up: We specifically need someone with experience marketing AI, automation, or MSP/IT management software. If that's not your background, this role may not be the right fit.

What you'll do

🎯 Your core ownership — Paid Acquisition and Performance Marketing

Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization

Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC

Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices

Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more

Track and report on campaign performance, surface insights, and make data-driven recommendations to the team

🤝 Collaborate with the team on

End-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting

Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination

PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement

Sales enablement materials that support a quota-carrying team

What we're looking for

Experience marketing AI, automation, or MSP/IT management software products

Required

4–6 years of marketing experience, with at least 2 years in a B2B tech environment

Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms

Demonstrated experience with website management and conversion optimization

Experience producing and promoting webinars or virtual events

Familiarity with product launch processes and cross-functional collaboration

Experience supporting PLG or self-serve funnels — onboarding, activation, or lifecycle campaigns

Proven ability to create sales enablement materials that support a quota-carrying team

Proficiency with marketing automation platforms and CRM tools

Strong analytical skills and comfort working with campaign data and dashboards

Excellent written communication and project management skills

Nice to have

Experience with ABM (account-based marketing) strategies

Familiarity with SEO tools such as Semrush or Ahrefs

Experience working in a SaaS or PLG environment

Background in marketing AI or automation products

Tools you'll work with

AI / Automation Products

MSP / IT Software

Google Ads

LinkedIn Campaign Manager

Reddit Ads

HubSpot

Marketo

Salesforce

Google Analytics

Semrush / Ahrefs

About MSPbots

MSPbots is a US-based AI company that builds intelligent automation tools for Managed Service Providers (MSPs) worldwide — helping IT businesses work smarter by automating workflows, surfacing real-time data, and eliminating manual work. You'll join a lean, high-performing marketing team, work directly with US-based leadership, and have real visibility into the pipeline you help build.

Benefits & Perks

HMO Reimbursement — $100/month

Life Insurance Allowance — $20/month

Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month)

15 PTO credits per year (convertible to cash if unused)

Training & Learning Reimbursement — up to $30/month

US Holiday Pay

Remote work flexibility

Opportunities for growth in a fast-moving AI company

And more

If you’re obsessed with AI, automation, demand generation, and scaling growth through paid acquisition — this is your playground.

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