SEO Specialist (Heating Oil / Fuel Industry) – Local SEO + AWS Experience Preferred

Job Title

SEO Specialist (Heating Oil / Fuel Industry) – Local SEO + AWS Experience Preferred

Job Description

We are a Connecticut-based heating oil delivery company seeking an experienced SEO specialist with direct experience in the heating oil, fuel delivery, HVAC fuel, or closely related industry.

This is not a general SEO role. You must already understand how customers search for heating oil (e.g., cash oil, COD oil, emergency delivery, price-per-gallon searches, etc.) and how this industry behaves seasonally and locally.

Your primary objective is to improve our visibility in highly targeted local search results—not broad or irrelevant traffic.

Scope of Work

1. Website SEO Audit & Strategy

Analyze current website structure, performance, and rankings

Identify gaps in keyword targeting specific to heating oil buyers

Evaluate competitors in our exact service area

Provide a clear, actionable SEO roadmap

2. Local SEO Optimization (High Priority)

Optimize for specific service towns/zip codes in Connecticut

Ensure we rank only where we actually deliver (no wasted geographic reach)

Improve Google Business Profile performance

Implement local schema and structured data

Optimize location pages and service-area targeting

3. On-Page & Technical SEO

Optimize page structure, metadata, headings, and internal linking

Improve site speed and performance (AWS-hosted environment)

Ensure proper indexing across Google and other search engines

Fix crawl issues, duplicate content, and technical errors

4. Keyword Strategy (Industry-Specific)

Target high-intent searches such as:

Heating oil delivery near me

Cash heating oil prices

Emergency oil delivery

Build keyword clusters aligned with real buying behavior

Avoid generic or irrelevant traffic

5. Tracking & Reporting

Set up or refine tracking (Google Analytics, Search Console, etc.)

Provide clear reporting on rankings, traffic, and conversions

Show measurable improvement over time

Important Context / Goals

We operate in a very specific service area in Connecticut

We only want visibility in towns we actually serve

SEO work done now should position us for peak season (fall/winter)

This will later support paid ads, social media, and radio/TV campaigns

The foundation must be solid before scaling marketing

Requirements (Strict)

Proven SEO experience in:

Heating oil delivery, fuel delivery, HVAC fuel, propane, or similar local service industry

Strong understanding of local SEO and geo-targeting

Experience working with AWS-hosted websites (preferred, not required)

Ability to demonstrate real past results in similar industries

Clear understanding of seasonality in heating fuel demand

Nice to Have

Experience with conversion optimization (turning traffic into customers)

Familiarity with service-area businesses (not storefront retail)

Experience preparing SEO for integration with paid advertising campaigns

To Apply

Please include:

Examples of heating oil / fuel / HVAC SEO work you’ve done

Specific results (rankings, traffic increases, lead generation)

Your approach to local SEO for a service-area business

Any experience working with AWS-hosted websites

Screening Note (Important)

Applications without relevant industry experience will not be considered.

IF YOU HAVE NEVER WORKED WITH HEATING OIL, FUEL DELIVERY, OR SIMILAR LOCAL SERVICE INDUSTRIES, PLEASE DO NOT APPLY

Apply Now

Apply Now