Social Media & Direct Response Marketing Coordinator (Remote / Offshore)

Who We Are

Diamond Braces is a fast-growing, performance-driven orthodontic organization with multiple locations across the United States. Our teams are structured for efficiency, accountability, and long-term growth.

We are looking for a creative, analytical, and execution-focused social media professional who can help grow audience engagement, improve content performance, and support patient acquisition through organic and paid social media efforts.

Social Media & Direct Response Marketing Coordinator

We are hiring a Full-Time Remote Social Media & Direct Response Marketing Coordinator to manage organic social media, paid social coordination, short-form content strategy, and audience engagement across multiple platforms.

This is not simply a posting content role. This position is focused on attention, engagement, conversion intent, audience behavior, and measurable content performance.

The ideal candidate has strong experience with e-commerce, direct-to-consumer brands, short-form viral content, social media growth, and conversion-focused marketing. The right candidate must understand how to create content that captures attention, builds trust, drives engagement, and supports real business outcomes.

Essential Functions

Organic Social Media

Manage Instagram, TikTok, Facebook, LinkedIn, and other assigned platforms.

Create and schedule platform-native content.

Write hooks, captions, CTAs, and engagement-focused copy.

Research trending topics and adapt trends into branded content.

Build weekly content calendars.

Coordinate approval workflows.

Repurpose content into multiple formats across platforms.

Content Strategy

Identify high-performing content opportunities based on trends, audience psychology, engagement behavior, and competitor analysis.

Structure content around hooks, retention, shares, saves, and conversation generation.

Develop short-form content systems that can be scaled across locations.

Analyze what content performs well and recommend improvements.

Support content ideas that improve audience trust, inquiries, and conversion intent.

Create content concepts that align with Diamond Braces’ brand, services, and patient experience.

Community Management

Monitor and respond to comments, DMs, and engagement activity.

Maintain same-business-day response standards.

Identify recurring audience questions, concerns, and trends.

Escalate operational or patient-related issues using established SOPs.

Support a professional, empathetic, and brand-aligned communication style across social platforms.

Paid Social Support

Coordinate with internal marketing leadership and paid media vendors.

Assist with ad creative organization, content testing, hook testing, audience feedback analysis, and landing page/content alignment.

Monitor social campaign performance trends.

Support content recommendations based on paid and organic performance insights.

Monthly KPI Reporting

Provide monthly social media and content performance reports.

Track follower growth, engagement rate, reach/impressions, watch time, retention metrics, top-performing hooks, worst-performing content, DM volume, inquiry intent, appointment-related conversations, content category performance, audience behavior trends, and recommendations for optimization.

Identify content patterns that are driving engagement, trust, inquiries, or conversion opportunities.

Maintain reports, trackers, and content performance documentation.

This role requires creativity, strong attention to detail, analytical thinking, and accountability for measurable social media performance.

Qualifications

Strong experience managing Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.

Experience managing social media for direct-to-consumer, e-commerce, healthcare, dental, orthodontic, or service-based brands.

Strong understanding of short-form content trends and viral content mechanics.

Strong understanding of audience psychology, engagement behavior, conversion-focused content, and social media growth.

Experience writing hooks, captions, CTAs, and engagement-focused copy.

Experience using Canva, CapCut, Meta Business Suite, and reporting or analytics tools.

Strong English communication skills.

Strong organizational skills and attention to detail.

Ability to follow structured systems, SOPs, approval workflows, and deadlines.

Ability to manage content calendars and repetitive operational tasks with accuracy.

Comfortable working remotely and independently.

Able to analyze performance data and recommend content improvements.

Preferred:

Experience with e-commerce or direct-to-consumer brands.

Experience with paid social coordination or supporting paid media campaigns.

Experience with healthcare, dental, orthodontic, or multi-location service businesses.

Experience working with offshore or remote teams.

Experience creating social media reports for leadership or management.

We value creativity, ownership, consistency, speed of execution, and measurable performance.

Key Performance Indicators

This role will be measured by:

Follower growth.

Engagement rate.

Reach and impressions.

Watch time.

Retention metrics.

Top-performing hooks and content formats.

DM volume.

Inquiry intent.

Appointment-related conversations.

Content category performance.

Audience behavior trends.

Reporting accuracy and consistency.

Recommendations for content optimization.

Success in This Role Looks Like

Increased audience engagement.

Stronger brand visibility across social platforms.

Content that generates attention, trust, conversation, and inquiry intent.

Clear identification of what content performs best and why.

Accurate and consistent social media reporting.

Improved content systems that can scale across locations.

Better alignment between organic content, paid social support, and patient acquisition goals.

Compensation

Compensation range: $1,300 – $2,300 per month, based on experience, qualifications, and demonstrated performance.

Work Environment

Fully remote position.

Global / offshore contractor opportunity.

Structured, performance-driven environment.

Regular reporting to leadership.

Collaboration with marketing, paid media, content, and social media teams.

High accountability, execution-focused culture.

Job Location: Remote – Global / Offshore Contractors

Job Type: Contractor / Full-Time

This is a contract role. Workers will be engaged as independent contractors and must be able to provide appropriate tax documentation, such as W-8 or W-9, as applicable.

Equal Opportunity Employer

Diamond Braces is an Equal Opportunity Employer and complies with all applicable federal and state employment laws.

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