UGC Creators / Moms Needed for Modern Parenting Brand
We’re looking for relatable mom creators to create short-form UGC content for a new modern parenting/nutrition brand called Easyday.
Easyday is built around one idea:
Less food pressure. More family time.
This is NOT a polished wellness brand.
We’re specifically looking for emotionally relatable, real-life parenting content.
- Think:
- picky eaters
- dinner struggles
- lunchbox stress
- “my kid only wants pasta”
- exhausted parenting moments
- realistic family life
- funny/chaotic food moments
- warm, honest parenting energy
- We are NOT looking for:
- perfect influencer moms
- overly aesthetic content
- scripted sales videos
- aggressive “BUY THIS NOW” ads
- The vibe should feel:
- natural
- emotionally real
- iPhone-native
- relatable
- warm
- modern
- authentic
- We strongly prefer:
- US-based creators
- or native US-English speaking creators
as the first ad tests will target the US market.
- Examples of content we’re looking for:
- talking-to-camera style
- relatable parenting stories
- candid family moments
- POV/Reels/TikTok style videos
- humorous food-related parenting situations
- emotional/comforting messaging
- Requirements:
- Parent creator (preferably moms with young children)
- Comfortable speaking on camera
- Natural iPhone-style filming
- Strong emotional authenticity
- Able to deliver raw clips + edited version
- Deliverables:
- 15-30 second vertical videos
- Raw footage included
- Light editing/subtitles preferred
- Budget:
- Initial test budget: approximately $500-$1500 total
- Typical budget per UGC asset: $50-$150 depending on quality, deliverables and experience
We are mainly looking for creators with strong authenticity and relatability, not high production quality.
To apply:
- Please send:
- examples of your content
- your rates per video
- whether you can provide raw footage
- a short introduction about yourself/family content style
- Bonus if you:
- naturally create relatable parenting content
- have experience with TikTok/Reels UGC
- are comfortable with emotional storytelling
This can turn into an ongoing collaboration if it’s a good fit.
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