US-Based Brand & Social Media Strategist for Integrity-Focused Dating Platform (Early Stage)
Overview
We are launching a new dating platform built around integrity, verification, and deliberate pacing. This is not a swipe-based, dopamine-driven product. The brand is calm, adult, and serious.
We are seeking a US-based brand and social media strategist to help us thoughtfully establish and manage a curated social presence across Instagram (primary), Facebook, LinkedIn, X (optional), and Pinterest (light presence).
We are not looking for growth hacking, influencer marketing, trend-chasing, or meme content. We are looking for someone who understands tone control, credibility, and brand consistency in a sensitive category.
Phase 1: Strategy Alignment (Initial period)
Scope includes:
- Develop a clear social media strategy aligned to brand positioning
- Define tone, cadence, and content guardrails
- Create platform-specific objectives (IG = trust, FB = legitimacy, LinkedIn = credibility, etc.)
- Draft content framework (content mix, themes, posting frequency)
- Develop comment and response principles (how to handle praise, criticism, confusion, and edge cases)
- Produce a 30-day content plan for launch
- Establish visual and voice consistency guidelines
Deliverable: A concise strategy document + first month of ready-to-post concepts.
Phase 2: Account Setup & Optimization
- Ensure all accounts are properly configured (bio language, links, highlights, pinned posts, etc.)
- Align profiles with website positioning
- Coordinate with paid ad creative to ensure brand consistency
- Establish analytics and reporting baseline
Phase 3: Ongoing Oversight & Community Management (Monthly Retainer)
- Execute 8–12 posts per month (primarily Instagram; cross-post where appropriate)
- Monitor comments and DMs (daily light monitoring)
- Respond according to pre-approved tone and framework
- Escalate sensitive issues as needed
- Provide monthly performance summary with qualitative insight (not just metrics)
Ideal Candidate
- US-based
- 5+ years experience in brand-forward social media management
- Strong writing instincts (professional tone, not influencer tone)
- Experience working with founders or early-stage brands
- Comfortable operating in nuanced, values-oriented spaces
- Understands moderation and comment response frameworks
- Able to protect tone under pressure
Bonus:
- Experience in professional services, lifestyle brands, or regulated categories
- Experience launching new brands
What This Is Not
- Not high-volume content churn
- Not trend-based marketing
- Not viral-first strategy
- Not political positioning
Engagement Structure
Fixed project (strategy + setup) ( Phase 1 and 2 as described)
Monthly retainer for execution and oversight (Phase 3)
Please include:
1.Examples of accounts you’ve built or managed (especially early-stage brands)
2. A short note on how you think about tone control in social media
3. Your monthly retainer range
We are building something deliberate and serious. We are looking for a partner who values thoughtfulness over noise. I look forward to hearing from you!
Apply Now
Apply Now