Web & Generative SEO Specialist

BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment for outcomes that drive your business forward. At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology , Today's Youth and Women , and Mental Health and Inclusion . Website & Generative SEO Specialist/Manager The Website & Generative SEO Specialist/Manager will manage our website and collaborate with our product marketing and product technical experts to develop and implement content on our website and social media platforms. Those efforts will drive improvements in inbound traffic from both traditional SEO and generative SEO. This role will also be responsible for integrating these efforts with our social media strategy, ensuring effective communication across owned (e.g., website, customer microsites) and third-party digital platforms (e.g., LinkedIn). This position requires strong technical skills in front-end website development, an excellent understanding of traditional SEO and emerging GEO techniques, and will provide input to our content development teams to ensure content published on our website and third-party sites ranks highly from a search perspective. This role will also drive our integrated digital communications strategy and placement of BlueCat Intelligent NetOps content on third-party sites (e.g., LinkedIn, website affiliates, etc.). The person in this role will take responsibility globally and will manage our overall website localization strategy and translation initiatives so that our digital communications platforms are appealing to current and potential customers globally. Key Responsibilities • Assist in optimizing website content for conversion rate optimization (CRO), search engine optimization (SEO), and generative engine optimization (GEO). • Develop and execute BlueCat’s generative engine optimization strategy, partnering with internal and external consultants to ensure BlueCat’s brand and content appear prominently in generative AI search results. • Manage and update website content using WordPress, ensuring it is accurate, engaging, and optimized for user experience. • Serve as the primary webmaster, implementing design changes and troubleshooting issues as necessary. • Stay up-to-date with industry best practices and emerging trends in digital marketing and communications. • Coordinate translation work for the website, ensuring that all content is available in the key languages and maintains consistent messaging across all platforms. • Oversee project management tasks related to content creation and distribution, ensuring timelines and deliverables are met. • Collaborate with team members to create compelling content for social media platforms, aligning with brand messaging and audience engagement strategies. • M onitor and analyze website and social media metrics to identify trends and areas for improvement, providing regular reports to the team. Qualifications • Proven experience with content management systems (preferably WordPress). • Understanding of best practices for SEO, GEO, and CRO, along with expertise using tools to measure website engagement and performance (e.g., Google Analytics 4). • Demonstrated experience in project management. • Ability to work independently and collaboratively in a fast-paced environment. • Strong organizational and time-management skills, with the ability to juggle multiple tasks and meet deadlines. • Basic design skills with familiarity in graphic design tools such as Adobe Creative Suite and Figma. • Strong written and verbal communication skills, with an emphasis on attention to detail and storytelling. • Experience in social media management and content creation. Skills • Bachelor’s degree in Marketing, Communications, or a related field. • Minimum of 3 years of experience in web management, social media, or digital marketing. • Familiarity with A/B testing and other conversion optimization methodologies. • Experience with multilingual content management and localization. • Experience in communications within a dynamic, knowledge-based environment. • Strong interpersonal and relationship management skills, enabling direct communication with team members. • Proven project management and multitasking abilities, capable of managing multiple projects concurrently. • Knowledge of HTML, CSS, and basic web development principles. • Proficiency in using social media management tools. n n If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment. In addition, we offer a range of appealing perks, including: A Professional Development Budget Dedicated Wellness Days and Wellness Week A Lifestyle Spending Account An Employee Recognition Program Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team! BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. Please mention the word **EXCITEDLY** and tag RMjYwNzo1MzAwOjIwZDo3ZDAwOjo= when applying to show you read the job post completely (#RMjYwNzo1MzAwOjIwZDo3ZDAwOjo=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.