WordPress Developer Needed – High-Converting Lead Gen Site, Custom Form, API Routing, SEO Templates
We are building a high-converting land acquisition website and are looking for an experienced WordPress developer (or small team/agency) to implement a clean, scalable, and performance-focused build.
This is NOT a basic brochure website.
We need someone who understands:
Conversion-focused UX
Custom form development (no heavy plugins)
API/webhook integrations
Scalable architecture
Project Overview
The goal of the site is to:
Capture motivated land seller leads
Store all lead data internally
Route leads based on geography:
To CRM → GoHighLevel
Or to a Lead Buyer system (external platform where leads are sold)
The system must be:
Fast
Clean
Scalable
Easy to manage without developer involvement
Key Responsibilities
Build a fast, mobile-first WordPress site
Implement a 2-step, no page reload form (critical feature)
Integrate Google Places Autocomplete for address input
Store all leads in database before routing
Build configurable lead routing system (admin-controlled)
Send leads via webhook/API to:
CRM (GoHighLevel)
Lead Buyer system
Create scalable SEO templates:
State pages
County pages
Ensure strong performance (Core Web Vitals)
Form Requirements (CRITICAL)
We are NOT using standard form plugins.
The form must be:
Custom-built using JavaScript + AJAX
Multi-step (2-step)
Operate on a single page with no reload
Smooth transition between steps
Step 1:
Property Address (Google autocomplete)
Step 2:
Name
Phone
⚙️ Lead Routing System (CORE FEATURE)
The system must:
Store all leads internally first
Route leads based on state
Example:
Florida → Send to CRM
Texas → Send to Lead Buyer system
IMPORTANT
Routing must be controlled via admin panel (no code changes)
Example UI:
Florida → [x] Send to CRM
Texas → [x] Send to Lead Buyer
API / Integration Requirements
Must support sending lead data via webhook (POST / JSON)
Multiple endpoints (CRM + Lead Buyer)
Clean, structured data handling
Technical Preferences
WordPress (lightweight theme or custom build)
Avoid heavy page builders and bloated plugins
Clean, maintainable code
Design Expectations
Clean, modern, conversion-focused
Not overly complex or “flashy”
Must look trustworthy and professional
We will provide branding (logo/colors)
What We Do NOT Want
No heavy form plugins (e.g., basic WPForms setups)
No hardcoded routing logic
No unnecessary features or over-engineering
⭐ Ideal Candidate
Strong WordPress development experience
Experience building custom forms (JS/AJAX)
Experience with API/webhook integrations
Understands conversion-focused design
Can build scalable systems (not just pages)
REQUIRED: Answer These Questions
Have you built a multi-step form with no page reload before?
Briefly explain how you implemented it
How would you structure a system that:
Stores leads
Then routes them based on state
Without hardcoding logic
What approach would you use to:
Build a reusable form component
Use it across multiple pages
Share 1–2 relevant projects:
Lead generation site
OR custom API integration
What would you use to ensure:
Fast load speed
Clean performance
Final Note
We are prioritizing:
Performance, clean architecture, and conversion—not over-engineering
We are open to:
Individual developers
Small teams
Agencies
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